Red by Giorgio Beverly Hills Cologne for Men. Wear the masculine fragrance that reflects the symbolic power of the color red. Released by luxury American brand Giorgio Beverly Hills in 1991, Red for men exudes fiery passion, rugged strength and vital energy. Its dynamic formula artfully juxtaposes herbal, spice, balsamic and citrus notes. Cumin and basil are layered with bergamot, juniper and artemisia to create a spirited scent for confident men. Infuse energy into your fragrance wardrobe with the addition of Red by Giorgio Beverly Hills.