Giorgio by Giorgio Beverly Hills Cologne for Men . Capture the luxury and style of Southern California with the classic Giorgio fragrance for men from the Giorgio Beverly Hills design house. This unforgettable scent features bergamot and orange tones that create masculine yet playfully fruity notes. Introduced in 1984, this fragrance has defined California cool for three decades. Establish a breezy West coast vibe by wearing Giorgio to lunch or out on the town, and let those around you know that you prefer to keep it cool by making it your signature scent.